If you are following the toy industry or are a fan of Jurassic Park merchandise, you probably heard that Hasbro no longer has the Jurassic Park License. This is good news. Why so? Well for starters Mattel has a superior product compared to Hasbro. Mattel outdoes Hasbro in terms of scale and detail.
Ever since Jurassic Park III came out and Hasbro made toys from that movie, they were never the same. You see in 1997 when The Lost World Jurassic Park came out the action figures of the humans and the dinosaurs were a lot bigger than their Jurassic Park III counterparts. When the third installment came out, Hasbro shrunk the figures down drastically. Instead of being around 4/1/2 inches they became 3.75 inches. That's a huge difference in scale. It seems that in 2001 and onward that Hasbro tended to get really really lazy when it came to scale unlike when Kenner still made them.
Now onto Mattel getting the license. This is good news for both action figure collectors of the Humans and Hot Wheels collectors because this has so much potential for great toys. Mattel could make a Jurassic Park Movie Masters line that is in scale with the DC Multiverse line. This means we could get movie accurate versions of the human characters and versions of characters that Kenner bothered to make such as John Hammond.
As for Hot Wheels this means we could possibly get scale diecasts of some of the iconic vehicles from the Jurassic Park franchise. We could see a Ford Explorer, Jeep Wrangler, Mercedes-Benz ML320's from The Lost World Jurassic Park and some of the InGen hunter vehicles from The Lost World. This is some amazing potential that I would love to see in the Hot Wheels Retro Entertainment line. Jurassic Park would fit right in with that line perfectly.