I know that this comes to our minds once in a while, but we really don't think of the details on why they buy them. Lets face it one time or another in our lifetime we get stuck behind a little old lady who can just about see over the steering wheel, driving her Buick Park Avenue way under the speed limit, making us late to our destination. Are old people attracted to Buick's because they offer some sort of Senior Citizen discount, that is only known to people who are 65+? Or is it because Buick has an old person magnet that attracts the senior citizens into the showroom to buy one? Or is it the bland, unattractive styling that drives the old people to buy one?
|Tiger Woods + Buick = FAIL|
Buick's are the number one selling import brand in China. That's right China. I find it ironic that the number one import car brand in China is Buick and in the USA there isn't a Chinese car in sight. If I'm not mistaken, I believe the reason for Buick being so big in China is due to it being a status symbol long ago. In the USA Buick was considered a doctors car. I do have a doctor that owns a Buick and she's pretty young. But at least somebody fits the old target demographic.
What pisses me off is that GM can't get the younger crowd to buy a Buick. No matter how hard they try, GM dun goofs and they attract the old people. David Dunbar Buick, the founder of Buick, probably never imagined old people being the ones buying his cars the most. In fact David Dunbar Buick was 49 years old when he founded Buick in 1903, six years shy of the current demographic. He's probably rolling around in his grave with those statistics.
If General Motors wants to save Buick they need to get their priorities straight and turn this brand around before it sees itself being discontinued. Or better yet the Chinese would love to buy the automaker Buick. They could rejuvenate the brand. To this day I don't have any interest at all in a new Buick because they are bland and unattractive.